Building Wealth Through
Investing in Commercial Real Estate
Proven strategies for long-term wealth creation through multifamily and
commercial real estate investments
The Opportunity
Committed to your wealth and independence
Our Mission: To acquire underperforming real estate assets and turn them into long-term profit-sharing investments that provide above average returns while offering value to clients.
Our Purpose: We are known internationally as a real estate investment group that provides our investors and clients with multiple types of investment opportunities, outstanding service, and returns through excellence in processes and systems.
The Strategy
Growing Wealth Through Commercial Real Estate Assets
Emerging & Stable
US Markets
We acquire commercial and residential assets exclusively in emerging and stable U.S. markets. Our acquisitions team conducts extensive research to determine which metropolitan areas are on the verge of great growth, measuring factors such as employment, infrastructure plans, and military re-alignments.
Multi-Family &
Self-Storage
Multi-family commercial real estate and self-storage facilities are integral to our wealth-building strategy due to their recession-resistant nature. During periods of high foreclosure rates, individuals often transition to rental housing and utilize self-storage facilities.
Commercial Assets with Potential
We focus on acquiring underperforming assets with significant upside potential. Our value-enhancing strategies include boosting occupancy rates, enhancing property management, addressing infrastructure problems, and implementing utility billing to tenants.
Our Group
The four dynamic leaders of The Guinness Group have combined their expertise to create exceptional investment opportunities for those who want to leave a financial legacy and grow their wealth over time.
Our business model encompasses the acquisition, repositioning, and holding of residential and commercial real estate, including apartment buildings, manufactured housing communities, and self-storage facilities. By investing your capital resources, including your IRA, you can leverage our expertise to enhance your net worth while enjoying the journey toward financial independence.
Conservative Underwriting
Above Average
Returns
Personalized
Service
SEC
Compliant
Our Team
Meet the professionals behind The Guinness Group.
James Rey
Marketing Partner | Investment Strategy
James Rey leads overall investment strategy for The Guinness Group, overseeing multimillion-dollar real estate investments and equity initiatives across a diversified portfolio spanning multiple U.S. markets.
James Rey is a management consultant and real estate investment strategist with more than two decades of experience building and advising high-growth ventures. As a Managing Partner, he oversees investment strategy for The Guinness Group's real estate investment platform, working closely with partners and investors on capital allocation, portfolio strategy, and the management of multimillion-dollar equity investments.
Earlier in his career, James helped establish and lead the Washington, D.C. field office for the Stephen Covey Leadership Foundation and later advised Fortune 100 companies on talent acquisition systems and organizational strategy following an international assignment in Geneva, Switzerland. He has also successfully launched multiple businesses in the media, hospitality, and management consulting fields.
Today, he applies that same strategic discipline to sourcing, structuring, and repositioning investment opportunities across a diversified portfolio of real estate investments spanning multiple U.S. markets, with a focus on disciplined underwriting, operational execution, and long-term investor value.
Investor Commitment
He works closely with investors and partners to structure opportunities designed to generate durable cash flow and long-term portfolio growth. James is committed to disciplined underwriting, transparent investor communication, and long-term value creation.
EXPERIENCE
20+ Years ⚬ Strategy ⚬ Consulting ⚬ Investment Leadership
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Self-Storage ⚬ Emerging US Markets
CORE EXPERTISE
Investment Strategy ⚬ Capital Allocation ⚬ Portfolio Growth ⚬ Investor Partnerships
James Rey
Marketing Partner | Investment Strategy
James Rey leads overall investment strategy for The Guinness Group, overseeing multimillion-dollar real estate investments and equity initiatives across a diversified portfolio spanning multiple U.S. markets.
James Rey is a management consultant and real estate investment strategist with more than two decades of experience building and advising high-growth ventures. As a Managing Partner, he oversees investment strategy for The Guinness Group's real estate investment platform, working closely with partners and investors on capital allocation, portfolio strategy, and the management of multimillion-dollar equity investments.
Earlier in his career, James helped establish and lead the Washington, D.C. field office for the Stephen Covey Leadership Foundation and later advised Fortune 100 companies on talent acquisition systems and organizational strategy following an international assignment in Geneva, Switzerland. He has also successfully launched multiple businesses in the media, hospitality, and management consulting fields.
Today, he applies that same strategic discipline to sourcing, structuring, and repositioning investment opportunities across a diversified portfolio of real estate investments spanning multiple U.S. markets, with a focus on disciplined underwriting, operational execution, and long-term investor value.
Investor Commitment
He works closely with investors and partners to structure opportunities designed to generate durable cash flow and long-term portfolio growth. James is committed to disciplined underwriting, transparent investor communication, and long-term value creation.
EXPERIENCE
20+ Years ⚬ Strategy ⚬ Consulting ⚬ Investment Leadership
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Self-Storage ⚬ Emerging US Markets
CORE EXPERTISE
Investment Strategy ⚬ Capital Allocation ⚬ Portfolio Growth ⚬ Investor Partnerships
Freddy Llerena
Acquisitions & Capital Markets
Freddy Llerena leads acquisitions and capital markets for The Guinness Group, driving
the firm's deal pipeline through rigorous underwriting and building the institutional
relationships — across family offices and capital allocators — that position Guinness Group for long-term portfolio growth.
Freddy serves a dual role at The Guinness Group, spanning acquisitions and capital markets. On the acquisitions side, he is responsible for sourcing, evaluating, and underwriting new investment opportunities across the firm's target asset classes — applying disciplined financial analysis to identify properties that meet Guinness Group's criteria for value creation and risk-adjusted returns. In parallel, Freddy is actively cultivating relationships with family offices and capital allocators, building the institutional capital network that will support the firm's pipeline of investment opportunities.
Freddy comes to real estate with a strong foundation in entrepreneurship and business operations, having built a family-run logistics company into a regional enterprise. That experience gave him firsthand command of financial performance, operational due diligence, and what it takes to scale a business profitably — skills that translate directly into disciplined deal analysis and the ability to assess investment opportunities from an operator's perspective.
Today, he applies that same analytical rigor and entrepreneurial discipline to the identification and underwriting of multifamily, manufactured housing, and self-storage investments across emerging U.S. markets. He is known for his thoroughness in evaluating deal flow — reviewing and stress-testing a large volume of opportunities to ensure the firm is positioned to act decisively when the right investment presents itself. His work on the capital markets side reflects a long-term commitment to building trusted institutional relationships that align with Guinness Group's investment philosophy.
Investor Commitment
He works closely with partners and prospective investors to ensure that every opportunity brought to the table has been thoroughly vetted — structuring investments designed to generate durable cash flow and sustainable long-term portfolio growth.
EXPERIENCE
15+ Years ⚬ Entrepreneurship ⚬ Business Operations ⚬ Real Estate Acquisitions
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Self-Storage ⚬ Distressed Assets
CORE EXPERTISE
Deal Sourcing ⚬ Underwriting ⚬ Capital Markets
Freddy Llerena
Acquisitions & Capital Markets
Freddy Llerena leads acquisitions and capital markets for The Guinness Group, driving
the firm's deal pipeline through rigorous underwriting and building the institutional
relationships — across family offices and capital allocators — that position Guinness Group for long-term portfolio growth.
Freddy serves a dual role at The Guinness Group, spanning acquisitions and capital markets. On the acquisitions side, he is responsible for sourcing, evaluating, and underwriting new investment opportunities across the firm's target asset classes — applying disciplined financial analysis to identify properties that meet Guinness Group's criteria for value creation and risk-adjusted returns. In parallel, Freddy is actively cultivating relationships with family offices and capital allocators, building the institutional capital network that will support the firm's pipeline of investment opportunities.
Freddy comes to real estate with a strong foundation in entrepreneurship and business operations, having built a family-run logistics company into a regional enterprise. That experience gave him firsthand command of financial performance, operational due diligence, and what it takes to scale a business profitably — skills that translate directly into disciplined deal analysis and the ability to assess investment opportunities from an operator's perspective.
Today, he applies that same analytical rigor and entrepreneurial discipline to the identification and underwriting of multifamily, manufactured housing, and self-storage investments across emerging U.S. markets. He is known for his thoroughness in evaluating deal flow — reviewing and stress-testing a large volume of opportunities to ensure the firm is positioned to act decisively when the right investment presents itself. His work on the capital markets side reflects a long-term commitment to building trusted institutional relationships that align with Guinness Group's investment philosophy.
Investor Commitment
He works closely with partners and prospective investors to ensure that every opportunity brought to the table has been thoroughly vetted — structuring investments designed to generate durable cash flow and sustainable long-term portfolio growth.
EXPERIENCE
15+ Years ⚬ Entrepreneurship ⚬ Business Operations ⚬ Real Estate Acquisitions
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Self-Storage ⚬ Distressed Assets
CORE EXPERTISE
Deal Sourcing ⚬ Underwriting ⚬ Capital Markets
Yoanna Rosales
Investor Relations
Yoanna Rosales works directly with investors to understand their financial goals and timeline — then identifies where those goals intersect with the firm's investment thesis to find opportunities that are a genuine fit for both sides.
Yoanna's approach is simple and rare: she listens first. Before discussing any specific opportunity, she takes time to understand your financial goals, your timeline, and what success looks like for you personally. From there, she works with the team to find and structure deals that are genuinely built around what you're trying to accomplish — not just what happens to be available.
Her years in outside sales and the hospitality industry taught her something that translates directly to this work: people commit capital to people they trust, and trust is earned through follow-through, not promises. Every investor, broker, and seller who works with Yoanna gets the same experience — straight answers, consistent communication, and someone who does exactly what she says she's going to do.
When Yoanna isn't sitting across from an investor, she is out in the market — building relationships with brokers, attending industry events, and cultivating the connections that bring quality deal flow to the team. That work keeps The Guinness Group active in the right conversations and well-positioned to act when the right opportunity comes to the table.
Investor Commitment
If you are exploring real estate investment and want to work with a team that takes the time to understand your goals before presenting an opportunity, Yoanna is the right place to start.
EXPERIENCE
10+ Years ⚬ Outside Sales ⚬ Hospitality ⚬ Investor Relations
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing
CORE EXPERTISE
Investor Relations ⚬ Broker Relations ⚬ Deal Flow ⚬ Client Communication
Yoanna Rosales
Investor Relations
Yoanna Rosales works directly with investors to understand their financial goals and timeline — then identifies where those goals intersect with the firm's investment thesis to find opportunities that are a genuine fit for both sides.
Yoanna's approach is simple and rare: she listens first. Before discussing any specific opportunity, she takes time to understand your financial goals, your timeline, and what success looks like for you personally. From there, she works with the team to find and structure deals that are genuinely built around what you're trying to accomplish — not just what happens to be available.
Her years in outside sales and the hospitality industry taught her something that translates directly to this work: people commit capital to people they trust, and trust is earned through follow-through, not promises. Every investor, broker, and seller who works with Yoanna gets the same experience — straight answers, consistent communication, and someone who does exactly what she says she's going to do.
When Yoanna isn't sitting across from an investor, she is out in the market — building relationships with brokers, attending industry events, and cultivating the connections that bring quality deal flow to the team. That work keeps The Guinness Group active in the right conversations and well-positioned to act when the right opportunity comes to the table.
Investor Commitment
If you are exploring real estate investment and want to work with a team that takes the time to understand your goals before presenting an opportunity, Yoanna is the right place to start.
EXPERIENCE
10+ Years ⚬ Outside Sales ⚬ Hospitality ⚬ Investor Relations
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing
CORE EXPERTISE
Investor Relations ⚬ Broker Relations ⚬ Deal Flow ⚬ Client Communication
Melanie Llerena
Director of Marketing, Operations & Business Development
Melanie Llerena drives marketing strategy, operations, and business development for The Guinness Group — actively working broker and direct-to-owner relationships, supporting deal flow, and building the systems and brand infrastructure that investors and partners expect.
Melanie operates across three interconnected functions at The Guinness Group: marketing and brand strategy, day-to-day operations, and active business development. On the business development side, she conducts direct-to-owner outreach and cultivates broker relationships — contributing directly to the firm's deal origination pipeline. She manages the operational systems and communication frameworks that keep the business running at a high standard, while leading the marketing initiatives that shape the firm's market presence. Melanie also works in a support capacity alongside the firm's asset management function, contributing to asset-level execution and reporting where needed.
Her professional foundation was built as an entrepreneur, owning and operating a successful all-women's fitness business for over five years. In that role, she was accountable for the full scope of the operation — marketing, outreach, member experience, team leadership, and the systems that kept the business growing without sacrificing quality. That environment required her to wear multiple hats simultaneously, move quickly, and build the kind of trust-based relationships that keep a business thriving — a skillset she has carried directly into her work at Guinness Group.
Today, she applies that same range and drive to the real estate investment space — reaching out directly to property owners, maintaining active broker relationships, and helping identify opportunities that align with Guinness Group's acquisition criteria. Behind the scenes, she manages the operational infrastructure and brand presence that give the firm its professional footing.
Investor Commitment
Melanie ensures that the communications and materials investors receive from The Guinness Group are accurate, timely, and reflective of the firm's standards — supporting a consistent experience grounded in transparency and professionalism.
EXPERIENCE
10+ Years ⚬ Entrepreneurship ⚬ Operations ⚬ Marketing & Business Development
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Self-Storage
CORE EXPERTISE
Business Development ⚬ Marketing Strategy ⚬ Operations & Systems ⚬ Asset Management Support
Melanie Llerena
Director of Marketing, Operations & Business Development
Melanie Llerena drives marketing strategy, operations, and business development for The Guinness Group — actively working broker and direct-to-owner relationships, supporting deal flow, and building the systems and brand infrastructure that investors and partners expect.
Melanie operates across three interconnected functions at The Guinness Group: marketing and brand strategy, day-to-day operations, and active business development. On the business development side, she conducts direct-to-owner outreach and cultivates broker relationships — contributing directly to the firm's deal origination pipeline. She manages the operational systems and communication frameworks that keep the business running at a high standard, while leading the marketing initiatives that shape the firm's market presence. Melanie also works in a support capacity alongside the firm's asset management function, contributing to asset-level execution and reporting where needed.
Her professional foundation was built as an entrepreneur, owning and operating a successful all-women's fitness business for over five years. In that role, she was accountable for the full scope of the operation — marketing, outreach, member experience, team leadership, and the systems that kept the business growing without sacrificing quality. That environment required her to wear multiple hats simultaneously, move quickly, and build the kind of trust-based relationships that keep a business thriving — a skillset she has carried directly into her work at Guinness Group.
Today, she applies that same range and drive to the real estate investment space — reaching out directly to property owners, maintaining active broker relationships, and helping identify opportunities that align with Guinness Group's acquisition criteria. Behind the scenes, she manages the operational infrastructure and brand presence that give the firm its professional footing.
Investor Commitment
Melanie ensures that the communications and materials investors receive from The Guinness Group are accurate, timely, and reflective of the firm's standards — supporting a consistent experience grounded in transparency and professionalism.
EXPERIENCE
10+ Years ⚬ Entrepreneurship ⚬ Operations ⚬ Marketing & Business Development
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Self-Storage
CORE EXPERTISE
Business Development ⚬ Marketing Strategy ⚬ Operations & Systems ⚬ Asset Management Support
Bryan Llerena
Director of Business Development & Acquisitions
Bryan Llerena brings entrepreneurial grit and hands-on real estate investment experience to The Guinness Group, focusing on business development and generating deal flow across multiple sourcing channels.
At The Guinness Group, Bryan builds relationships with brokers, property owners, and off-market sources to create a consistent pipeline of acquisition opportunities. He works alongside partners who bring deep individual experience in real estate acquisitions, underwriting, and asset management — ensuring every opportunity is evaluated with discipline and rigor, while also supporting asset management as the firm's portfolio grows.
He co-founded and helped scale a regional logistics company, building firsthand experience in operations, team leadership, and strategic growth from the ground up. His entrepreneurial track record is complemented by personal real estate investments across single-family homes, land, and limited partnership positions — and exposure to international real estate markets that sharpened his analytical eye and broadened his understanding of what drives asset performance.
Today, he applies that operator's mindset to sourcing opportunities across multifamily and manufactured housing assets — with a particular focus on distressed and off-market situations where the firm can create real value. That combination of domestic and international experience sharpens his eye for identifying opportunities others might overlook.
Investor Commitment
Bryan works alongside investors and partners to identify well-positioned assets and structure opportunities designed to generate steady cash flow and lasting portfolio growth.
EXPERIENCE
15+ Years ⚬ Entrepreneurship ⚬ Operations ⚬ Real Estate Investment
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Single-Family
CORE EXPERTISE
Business Development ⚬ Deal Sourcing ⚬ Deal Analysis ⚬ Asset Management
Bryan Llerena
Director of Business Development & Acquisitions
Bryan Llerena brings entrepreneurial grit and hands-on real estate investment experience to The Guinness Group, focusing on business development and generating deal flow across multiple sourcing channels.
At The Guinness Group, Bryan builds relationships with brokers, property owners, and off-market sources to create a consistent pipeline of acquisition opportunities. He works alongside partners who bring deep individual experience in real estate acquisitions, underwriting, and asset management — ensuring every opportunity is evaluated with discipline and rigor, while also supporting asset management as the firm's portfolio grows.
He co-founded and helped scale a regional logistics company, building firsthand experience in operations, team leadership, and strategic growth from the ground up. His entrepreneurial track record is complemented by personal real estate investments across single-family homes, land, and limited partnership positions — and exposure to international real estate markets that sharpened his analytical eye and broadened his understanding of what drives asset performance.
Today, he applies that operator's mindset to sourcing opportunities across multifamily and manufactured housing assets — with a particular focus on distressed and off-market situations where the firm can create real value. That combination of domestic and international experience sharpens his eye for identifying opportunities others might overlook.
Investor Commitment
Bryan works alongside investors and partners to identify well-positioned assets and structure opportunities designed to generate steady cash flow and lasting portfolio growth.
EXPERIENCE
15+ Years ⚬ Entrepreneurship ⚬ Operations ⚬ Real Estate Investment
INVESTMENT FOCUS
Multifamily ⚬ Manufactured Housing ⚬ Single-Family
CORE EXPERTISE
Business Development ⚬ Deal Sourcing ⚬ Deal Analysis ⚬ Asset Management
FAQ's
Your questions answered
How risky is this type of investing?
All investing has a level of risk. We choose to invest in real estate because of its intrinsic value and it is less susceptible to market swings than other types of investments. TGG is committed to personalized service to our investors. We will listen carefully to your investment goals and risk tolerance and present opportunities that meet your individual investment criteria.
How do you select the properties in which you invest?
Although we review many investment opportunities, we are very selective in the properties in which we choose to invest. We make a small number of acquisitions each year to ensure proper due diligence and service to our clients. The assets we select must meet our strict criteria for cash flow and expected appreciation.
How often do you communicate with your investors?
For the first six months of the investment, we communicate monthly with investors. After the first six months, we typically communicate quarterly, although we will communicate more often if there is a need.
What types of returns can I expect?
TGG cannot guarantee any returns or discuss specific returns due to the rules and laws of the Securities and Exchange Commission. Typically, we offer higher returns than you would expect from an average CD, mutual fund, or money market account.
Do you anticipate capital calls?
Our strenuous due diligence and conservative forecasting make capital calls unlikely. To date we have not had a capital call on any property.
Do you do Joint Venture Partnerships?
With some properties that we buy, we use Joint Venture Partnership.
What if I just want to lend money and get a return without getting equity?
We do allow debt partners. Please contact our offices for more information on debt partnerships.
Ready to Build Your Wealth?
We're excited to connect with you and help you build long-term wealth through multifamily real estate. Fill out the form below or schedule a call with one of our team members to get started.
Contact Us
Thank you for taking the first step toward learning how to invest or partner with us on an upcoming deal.
We're excited to connect with you and help you build long-term wealth through multifamily real estate.
Please fill out the form so we can better understand your
goals and share opportunities that align.
We look forward to meeting you and exploring how we can grow together!
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